2022 ｜ Apple Shop in Shop for E-Commerce Platform
Apple Store in Home+ Redesign
Redesigned the Apple Store within the Home+ Platform—grounded in best UX practices and aligned with Apple’s branding and visual style.
Project Background
About Home+
HomePlus HK was an e-commerce platform operated by HKBN with various partnerships, including collaborations with Apple, TVB, Hung Fook Tong and DCH Foods Deluxe for diversified product offerings. It was designed to provide an efficient online shopping experience, featuring personalised special offers, membership loyalty, and instant delivery options for local customers.
Who I worked for?
About HKBN
Headquartered in Hong Kong with operations spanning Hong Kong, Macau and mainland China, HKBN Group (Hong Kong Broadband Network) is a leading integrated telecom and IT system integration solutions provider.
