User Research｜UX UI Design｜Front-end Development
© Niko So
About
I'm Niko, a solution-oriented and creative UX/UI designer based in Hong Kong. With over six years of experience, I specialize in creating intuitive user experience from complex idea, shaping product growth and driving conversion.
Graduated from the Honours Bachelor's degree in interactive media arts concentration, I continue to explore in the depth of design and technology.
As a good team player in fast-paced environement, I keep learning the latest knowledge in technology aspect in pursuit of the seamless marriage of design and code.
To me, empathy crafts good design. Understanding user needs is always the core of user-centered experience.
Special Kudos Award Winner｜CSS Design Awards
Google UX Design Professional Certificate
Meta Front-end Developer Professional Certificate
#User-centered design is not only about aesthetics, it solves problems.
50+
No. of Products Crafted
30+
Companies Designed For
2miliion+
Users Interacted With My Design
Expertise
User Research
User Testing, User Interview, Journey Mapping, Persona Building
UX UI Design
Wireframing, Prototyping, Design Thinking
Communication
Storytelling Presentation, Agile Methodologies, UAT, Developer Handoff, Client Alignment
Featured Works
Flag Bag Go: Transforming the Fundraising Experience
UX Research
User Testing
Prototyping
Product Strategy
B2B
Design of a fundraising management platform for HK public sector, from initial research through usability testing, prototyping, to development handoff.
100,000+
No. of Users
12+
No. of Corporate Clients
HKBN Home+
B2C E-Commerce
UX Research
User Retention
Prototyping
E-Commerce
B2C
Redesign the customer experience of filter and sorting, delivery and checkout flow for local online shopping platform.
300,000+
No. of Users
23%+
Conversion Rate
North DHC e-Health App
UX Research
User Testing
Prototyping
Membership
e-Health
Designed a cohesive and integrated app featuring membership, programme booking, and health management from 0 to 1 for Northern district community.
100,000+
No. of Users
4.6/5
App Store Rating
Apple Store in Home+
UX Research
User Testing
Prototyping
E-commerce
B2C
Redesigned the Apple Store within the Home+ Platform—grounded in best UX practices and aligned with Apple’s branding and visual style.
300,000+
No. of Users
7%+
Conversion Rate
